Developing and growing in accordance with “Multimedia, multi-channel
and multi-platform” corporate strategy.
Program Production Strategy◢
Producing cultural, joyful and informative programs of quality and inaugurating
a new trend of cultural Renaissance.
News Production Strategy◢
Discovering new values of Taiwan
－ “Respecting for life, Caring for each other,
Loving nature and Thriving optimistically”
New Business Development Strategy◢
Establishing Networking BusinessDepartment, Audio and Visual Programming
Department to diversify business development.
Personnel Training Strategy◢
Establishing “Education and Training Committee” to aim at securing the foundation
of
human resources and to develop systematic, continuous and effective traing projects.
Marketting Strategy◢
Rebuilding corporate image by diverse and vigorous campaigns to obtain brand
loyalty of the audience.
Finance Strategy◢
Establishing “Asset Management and Planning Committee” to actively participate
in the investment projects.
Research and Development Strategy◢
Establishing “Digital TV Planning Committee” to design the blueprint of developing
TV industry in the future.
