TTV has actively participated in all kind of campaigns for the public good ever since its foundation, broadcasting the ads of public campaigns to promote positive actions, supporting charity donation campaigns, launching the charity sales campaigns, donating directly to various charity groups, holding up the speech series for the public good, donating the hardware to the colleges which have set up the Communications Department and financing the maintenance of parks and subways etc. TTV actively participates in all kinds of public good activities and public services, the regular works are as follows:
This charity account was set up in 1983 and has since became the major window of donations. Through the depth news reports of major disasters, TTV has cooperated with other partners to do public services, including donating ambulances or funds to those who are in urgent need of help. As an example, we received NT $560,000,000 in donation money after the Sep. 21 Earthquake to aid in the engineering funds of rebuilding. TTV has participated in the “Warm Hearts to the India” campaign since March 19990 to collect donation through this charity account.
◆ Broadcasting public service
messages on issues of concern to society
In addition to the regular programs and ads, TTV has been broadcasting public messages on issues of concern to society since 1989 including festival best wishes, education campaigns, donation campaigns and public services.
◆ Setting up a toll free Audience Hotline（0800-011-515）
We have established a toll free phone line since 1999 to improve communication between TTV and its audience and to provide better, faster and more effective service. We appointed specific employee to answer the toll free phone line to respond quickly and adequately. The purpose is reinforcing the loyalty and endorsement of the audience in regard to our convictions of serving the public.
◆ Setting up the TTV website（www.ttv.com.tw）
In response to the great potential and impacts of Internet technology, TTV has built a corporate website of TTV since 1988to breaking up the geological barrier of service and reinforcing the audience interactions.
◆ Contributing to the Community Service
TTV has been doing public works for the local community ever since 1960s. For the past 40 years, we have participated numerous charity and feedback activities including financing the maintenance of parks and subways, launching charity campaigns in seasonal festivals and local festivals in the community. Since the January 2001, TTV launched a series of campaigns like tearing down the walls, rebuilding the TTV public square, adopting the parks and subways, financing the cost of publishing health manuals, we hope to build a better and closer relation with local community.
